This month marks the launch of the first Jimmy Choo standalone menswear store, situated in the historical Burlington Arcade. It takes inspiration from the iconic gentlemen’s clubs of the 1960s...
"Style in London was really born in the 60s. It was that mix of tradition, modernism and sexiness. In London men dress in a very quality-casual way. There is an attitude here that is very cool regardless of whether you are wearing jeans and a leather jacket, a suit, or just a great piece of knitwear; it is that idea of playing with tradition and style. Men are becoming more adventurous and it is not a problem for a man to have a fairly sizeable wardrobe. I believe in living well and I think people are embracing that more and more. Even though there are economic challenges around the world, people are looking for a little escapism and a little bit of fantasy."
This month marks the launch of the first Jimmy Choo standalone menswear store, situated in the historical Burlington Arcade. Spanning across two floors, it takes inspiration from the iconic gentlemen’s clubs of the 1960s, capturing the privilege, mystery and glamour synonymous with the time. With an alluring blend of grey, black and silver decor and red leather seating, stepping into the store is like stepping back into a private club – exclusive, luxurious and very well heeled.
Now in its second season, the menswear line, London Gentlemen, also takes inspiration from the decadence and provocative exuberance of the 60s. From the minimal detailing on a monk strap and pewter buckle finishing, to the outlandish exotic skins that crossover from the womenswear collection, the line is a seductive fusion of classic British luxury and playboy indulgence, and here is discussed by Jimmy Choo Menswear Creative Director Simon Holloway.
The current issue of AnOther Man discusses the Modern Gentleman after dark.
Text by Mhairi Graham
