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All clothing and accessories from the Prada Spring/Summer 2018 collection, Photography by Johnny Dufort, Styling by Agata Belcen

A Virtual Feast of Prada’s Empowering Pop Art

Delving into the cartoonish surreality of Prada S/S18, Johnny Dufort and Agata Belcen capture the collection for AnOther Magazine S/S18

PhotographyJohnny DufortStylingAgata BelcenTextSophie Bew
Lead ImageAll clothing and accessories from the Prada Spring/Summer 2018 collection, Photography by Johnny Dufort, Styling by Agata Belcen

From trompe l’oeil prints – both on the clothes and the walls – to explorations of plasticity and artificiality, Johnny Dufort and Agata Belcen offer a guided virtual reality tour of Prada’s Spring/Summer 2018 collection.

Hair: Gary Gill at Streeters using EIMI by Wella Professionals. Make-up: Nami Yoshida at Bryant Artists using NARS. Model: Klara Kristin at The Lions NY. Streetcast model: Cornelius Brady. Casting: Noah Shelley at AM Casting. Street casting: Holly Cullen. Set design: Polly Philp at The Magnet Agency. Digital tech: Victor Gutierrez. Lighting: Albi Gault and Anna Olszewska. Styling assistants: Chloe Grace Press, Pippa Atkinson and Giulia Berretti. Hair assistant: Kirstine Engell. Make-up assistant: Kumiko Ando. Set build: Tom Hobson. Set-design assistant: Alicia Howitt

The Spring/Summer 2018 issue of AnOther Magazine is out now. 

Fashion & BeautyPhoto StoryBehind the PagesAnOther Magazine S/S18Prada