Miu Miu – which is described by the brand as “the most unrestrained portrayal of Miuccia Prada’s creativity” – is synonymous with girlhood. Playing with notions of good and bad taste in her collections for the label, Mrs Prada takes elements of girlishness and twists them, producing a subtly subversive take on beauty and femininity.
It’s in this spirit that the brand debuts its latest project: a series of portraits of local Danish girls wearing Miu Miu, shot by Danish photographer Julie Greve – whose own work explores themes of girlhood and adulthood, and was one of the winners of the JW Anderson photography prize Your Picture/Our Future – and Russian stylist Lotta Volkova.
Photographing them “just as they are, but in Miu Miu clothes” from the brand’s Pre-Fall 2019 and Autumn/Winter 2019 collections, this series “captures this self-conscious moment one has in front of the camera – the general struggle to find one’s image and identity”.
According to Miu Miu, the girls were scouted predominantly through social media and are mainly based in and around Greve’s hometown in Denmark. See the full series in the gallery below.
