In a new film, Tegen Williams captures the intense final days leading up to Molly Goddard’s baby clothes-inspired Spring/Summer 2022 collection
Molly Goddard has released a new short film that goes behind the scenes of her latest Spring/Summer 2022 show, itself presented as a film during London Fashion Week. Directed by Tegan Williams, this new film gives the audience an all-access pass to the final few days leading up to the event. Here we get to see the process that goes into creating a show – the fittings, rehearsals, cups of coffee, set building, hemline touch-ups, Pret pastries, model corralling. An old family friend, and former Molly Goddard model herself, Williams is a familiar presence at the studio and her sense of naturalness in these spaces can be felt throughout the film.
“I’ve known everyone on the Molly Goddard team for so long – Molly, Alice (Goddard, Stylist) and Tessa (Griffith, Managing Director) since I was born,” says Williams. “I feel super comfortable in the studio, sometimes too comfortable I forget why I’m there!” While she has previously helmed BTS films for past seasons, as well as directing and editing the A/W21 collection remotely, Williams’s long-term relationships proved particularly crucial and meaningful this season when Goddard was navigating the intense times with her baby Frank, who makes various adorable cameos throughout the film.
“Having my newborn son with me whenever I came into the studio was a challenge and it made me thankful to be working with Tegen and Alice: people I’ve known forever and feel very comfortable with,” says Goddard. Having started designing for S/S22 while eight months pregnant, Goddard was influenced by baby clothing and the collection is subsequently filled with smocked trapeze tops, ruffled bouncy dresses, and ballet flats.
While cuddling Frank was Williams’s biggest highlight, she was equally as excited to work with “choreographer god”, as Goddard describes him, Les Child. “Working with Les is always a highlight! I was so chuffed he said yes to working on this show. He’s a legend and as much as he doesn’t like me filming him he’s too brilliant to ignore!” Williams says. In yet another season without an audience, Child collaborated with the team in creating a safe digital way of presenting the collection whilst still giving the excitement of a proper show. Although as Williams says, “Molly’s clothes don’t fanfare, they’re brilliant whatever.”