From the niche new beauty brands doing something different, to the industry’s evergreen icons, Tish Weinstock opens up AnOther’s dream vanity. Up this week: a Haeckels eye cream that will make even your darkest eye bags disappear
- Who should use it? Anyone who burns the candle at both ends, because this small pot of magic hides a multitude of sins
- How long until I love it? With its soothing and calming properties, the de-puffing effects are instant. However, you might have to wait a minute for those dark circles to disappear
- How planet-/people-friendly is it? So friendly it’s almost sickening. Ingredients are sourced sustainably; in fact, Haeckels is one of only two licensed brands to harvest seaweed from the English coast, while all packaging is made from vivomer, an entirely vegan and compostable material made by microbes. It even ends up being degraded by the same microbes that helped make it, because that’s how much Haeckels cares about the environment
- How do I use it? After using your Haeckels four-step skincare routine (obvs), apply a pea-sized amount daily to the under-eye area
If Haeckels isn’t on your radar yet, it should be. Located in the sunny(ish) climes of sandy Margate, the skincare and fragrance company has developed a range of products inspired by the salty goodness and varied textures of daily coastal life. Most products are made from three types of seaweed – bladderwrack, kelp and dulse – which are hand-picked from the beach outside the brand’s clifftop lab – an old converted casino. Packed with vitamins, minerals and amino acids, seaweed is one of nature’s most nourishing antioxidants. It’s also incredibly hydrating and contains both anti-bacterial and anti-inflammatory properties.
It’s what forms the basis of Haeckels’ Eye Bright Eye Cream – an ultra-moisturising serum formulated to calm puffiness around the eye area and reduce the appearance of dark circles. Working alongside Vitamin C and Acmella oleracea extract, this kelp-infused formula delivers a powerful blend of antioxidants to soothe and calm the skin, while Argan oil keeps the skin moisturised, reducing the appearance of those tell-tale eye bags.
So whether you’re hungover or just burnt out by life, a daily dab of this and you’ll be bright-eyed and bushy-tailed in no time.
Haeckels’ Eye Bright Eye Cream is available here.