Launching exclusively on AnOther today, Yves Saint Laurent's S/S12 film campaign stars the striking Italian-born model Mariacarla Boscono, shot by David Sims...
Launching exclusively on AnOther today, Yves Saint Laurent's S/S12 film campaign stars the striking Italian-born model Mariacarla Boscono.
Shot by David Sims at London's Spring Studios, the short is a stark contrast to last season's campaign (shot in a Manhattan high-rise), with Boscono working a series of elegant poses, to Aquarius Heaven's pulsating Universe soundtrack. A colour background, based on the palette of Stefano Pilati's collection, highlights the sharp tailoring and fluid seperates, including that memorable floor-skimming habutai printed skirt.
"A colour background, based on the palette of Stefano Pilati's collection, highlights the sharp tailoring and fluid seperates"
One of the most powerful elements of the campaign is arguably Boscono's hair and make-up courtesy of Guido Palou and Diane Kendal, respectively. Whereas models in the S/S12 show sported slicked back hair held tight by a half-moon of Barbary gold, bleached brows and bright red lips, Boscono's hair has been chopped into a blunt, short-fringed bob, and the make-up look focused on her porcelain skin, beauty spot and exaggerated thin brows.
