D.I.Y. Project with Rag & Bone

Legendary model Susie Bick in Brighton, musician Anna Calvi at home, illustrator Quentin Jones in her studio, and park walks with models Tali Lennox and Aymeline Valade. Just some of the intimate moments captured through film and photography for Rag & Bone’s autumn/winter 2011 JEAN D.I.Y. Project, in collaboration with AnOther Website.

In this special interpretation of the project, AnOther handpicked five personalities, working within the fields of fashion, music and art, and invited them to share their private moments through a series of self-portraits edited by AnOther, Can Evgin's films, with Rag & Bone's David and Marcus. The result – five, raw and candid visual worlds that depict each girl’s unique perspective and personality.

First launched in February 2011, Rag & Bone's D.I.Y. project flips the traditional photo-shoot on its head, making the model a stylist, creative director and subject of her own work. The concept was created by Laird & Partners in collaboration with David Neville and Marcus Wainwright of Rag & Bone. Each given the same simple remit – along with a camera and a capsule of Rag & Bone clothing – the project has seen contributions from the label's favourite girls, including Abbey Lee Kershaw, Karolina Kurkova and Sasha Pivovarova, shooting themselves in their favourite locations across the globe. For Autumn/Winter 2011, the focus is denim, and AnOther’s chosen five are seen wearing their favourite pieces from the collection in their individual style.

Mercury Prize nominated singer Anna Calvi exudes greatness, with Brian Eno her biggest fan, and likenesses drawn to Patti Smith, PJ Harvey and Edith Piaf. Notoriously cool and composed on stage, her images, shot at her London home, reveal a tousled vulnerability, playing on her lifelong passions for records and art. Crouched in a bath, or mimicking David Bowie this is an unprecedented glimpse into the world of an intensely private performer.

S/S12’s model of the moment, French sophisticate and skateboarding fanatic, Aymeline Valade took her camera with her on holiday to Montpellier in Southern France. From the inimitable simplicity of her style, her stunning surroundings, and a night out with friends, the images capture an intimate picture, a day in the life of an off-duty catwalk superstar.

Quentin Jones embodies an irrepressible stylistic and creative spirit that is unique to London, best expressed in her quirky and irreverent stop motion shorts. A former model, her film is an enthralling invitation to join her in the shower, while her exuberant photographs, taken at her Notting Hill studio, are a kaleidoscope of pop-art-esque references: from a Mickey Mouse mask featured in one of her films, Warhol’s banana and a glamorous take on a Bardot hairstyle.

Immortalised in the iconic Nick Knight portrait, Susie Smoking, and with a career that takes in controversial film roles, two album covers for Roxy Music, muse to Azzedine Alaïa and wife of Nick Cave, Susie Bick defies convention with her extraordinary face and potent sensuality. Shot in Brighton just before going to perform on stage as a singer, her personal photos go right under the skin, exposing an unexpected emotional nakedness at the heart of this most infamous of beauties.

Ingénue model Tali Lennox is at the forefront of the definitive London style scene, clashing high street with clothes snaffled from her rock star mother Annie. Her explosive film sees her gorging on oysters and rocking out to a hypnotic soundtrack, whereas in contrast, her images are quiet and deeply personal. Taken on a grey day in Primrose Hill, they show a fresh-faced, simply dressed teenager, an apt demonstration of the contrasts at work in Lennox’s world.

Photography by Marcelo Burlon