02
06
PHO_DR016A_LI_036_001_LeviStraussIntl_1967
Holland Pop Festival Poster
Cowboys
Lesbian Gay Employee Association
Miners
Berlin Wall

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Images from the Levi’s archives

San Francisco was the epicenter of 1960s counterculture, and some of its sensibility made its way into LS&Co.'s advertising during that decade. This poster with the sea of young people is the Holland Pop Festival, the European equivalent of Woodstock
Levi Strauss & Co. Archives
    • PHO_DR016A_LI_036_001_LeviStraussIntl_1967
    • Holland Pop Festival Poster
    • Cowboys
    • Lesbian Gay Employee Association
    • Miners
    • Berlin Wall