In a surprise move, American designer Jeremy Scott has announced his exit from Moschino, and is closing this chapter at the Italian label “with excitement and anticipation” for what’s coming next
After ten years at Moschino, today it has been announced that Jeremy Scott is exiting the Italian label. In a statement on Instagram, he wrote: “I’ve had a blast creating designs that will live on forever. I am grateful for all the love and support I’ve received over this past decade. As I close this chapter I am filled with excitement and anticipation, and can’t wait to share with you all what I have in store for you next.”
Born and raised on the outskirts of Kansas City, America, and educated in fashion design at Pratt in New York City, Scott landed in Paris at the age of 22 with an empty wallet and a non-existent grasp on the French language. In 1997 he launched his eponymous label, quickly garnering enfant terrible status with a debut collection designed from medical supplies like paper hospital gowns scavenged from home. Following with nine more ecstatic collections in Paris, the designer earned an international fan base – particularly in Asia – with wearers including Björk, Madonna and Chloë Sevigny.
At 28, Scott moved to Los Angeles where he established a close professional relationship with those in the entertainment industry. Designing the iconic air hostess uniform for Britney Spears’ Toxic music video in 2004, and with a close-knit friendship group that included Rihanna and Miley Cyrus, the designer planted his feet firmly in pop culture, living and breathing the lifestyle that the designs of his eponymous label reflected.
Joining Moschino as creative director in 2013, a revolutionary tenure commenced that transformed the Italian label with a new, succinct sartorial dialect characterised by post-modern pop, New Look silhouettes and consumeristic excess. Highlights included gowns embellished with cutlery, McDonald’s uniforms, inflatable pool floats, and Marie Antoinette gowns reminiscent of decadent layer cakes. Manifesting his outrageous vision and disarming humour into clothing, Scott seamlessly blended high fashion and pop culture, implanting an American spin on the Italian luxury market.
It has not yet been announced who will succeed Scott at Moschino, or the specifics as to why he has exited the label. “I am fortunate to have had the opportunity of working with the creative force that is Jeremy Scott,” said Massimo Ferretti, executive chairman of Moschino’s parent company Aeffe. “I would like to thank him for his ten years of commitment to Franco Moschino’s legacy house and for ushering in a distinct and joyful vision that will forever be a part of Moschino history.”
